One of influencers and a driving forces behind the Nordic Translation and Interpretation Forum (NTIF), Anne-(pictured), often sites research that hammers home the hard message that 60 per cent of the buying cycle is over even before an LSP sales rep steps into the picture
C-word has hit every sector hard this year, none more so than the language industry. One of Nimdzi’s top localization influencers, Marie Collinander Lind (pictured), often sites research that shows that 60% of the buying cycle is over even before an LSP sales rep steps into the picture.
“Since more than half of the sales process depends on marketing efforts, sales and marketing teams simply need to work together to convert leads into customers. It amazes me that this common sense approach is still being overlooked by LSPs, many of whom have been hit hard by the COVID crisis.
“Is it relevant for your business and, if so, how do you go about implementing this approach I call ‘SMARKETING’ into your day-to-day operation?” asks Anne-Marie. You find out as this will be her focus during the EUATC’s webinar taking place on Thursday, 5th November between 16:00 and 17:00 hours CET when she will share practical ideas on how LSPs can work smarter with their Sales & Marketing by combining their efforts into ‘SMARKETING’.