Using digital marketing channels to rebuild your language business post COVID-19

Two of the language industry's leading marketeers are to be the expert panel leading the EUATC's next webinar.

“2020 has brought significant change for global businesses. This year’s annual European Language Industry survey data shows that while digital marketing is driving new business, not every company is winning. Why? What are they doing differently to succeed?” asks Heike Leinhäuser, President of the EUATC.

“That’s why we have drafted in two of the world’s digital marketing experts, Sabina Jasinska  and Aoife Mcilraith to deliver our next webinar. They are the ideal duo to guide us through the minefields, while avoiding those unexpected bear traps too.”

The webinar takes place on Thursday, 2nd July from 16:00 till 17:00 CET.

What you can expect

Language Service Providers have always been at the forefront of remote work but are behind in digital requirements.  Digital transformation roadmaps have now been forced to accelerate timelines in order to reach an online audience.
Join us to learn how 2020 can have a positive impact on your online visibility and growth by building a digital marketing strategy.
·        Where to start
·        What channels are driving growth?
·        How to build online presence / visibility
·        What platforms / tools do you need to get started?
·        What budgets to consider
·        Do’s and Don’ts

To register click HERE.

The expert panel

Sabina Jasinska is an international marketing leader with experience in managing global marketing and operations teams and activities for top LSPs: Donnelley Language Solutions (formerly RR Donnelley), SDL and Welocalize. Her specialization is driving year-on-year, double-digit growth by capitalizing on regulatory changes and marketing trends. She is currently in charge of global marketing and sales strategy and activities for StoneShot, a leading marketing agency based in London specialized in email and event marketing for financial services firms.

One of Sabina’s passions is building communities – that is why she dedicated her time as a member of the Board of Directors of GALA, Translation Commons and the advisory board of the Localization Institute. She is also an active member of the largest grassroots movement in Poland, campaigning for the preservation of parks and historical monuments.

Aoife Mcilraith is an award-winning, independent digital consultant. Named one of the “Top 20 Women making the biggest impact in Marketing Tech” in 2019.  Unitl recently she was senior global director of marketing and search services at Lionbridge

She provides consultancy to brands on international SEO, multilingual marketing and strategies and digital transformations.  Digital strategies that enable brands to get right content, to the right audience, in the right place, at the right time.  

She has spoken at numerous international marketing conferences covering most recently multilingual voice search. International conferences including 3XE, DMEXCO, SEMRush Live Prague, Sirius Decisions London, eConsultancy Singapore and localization conferences; Localization World Beijing and Tokyo.

Aoife holds first class honours post graduate degrees in web science technologies and digital marketing. As a qualified programmer and developer, she provides a powerful combination and understanding of both technology and digital marketing to global brand stakeholders. 

To register click HERE.