Promoting the benefits of translation to businesses

The CEO of a UK-based EUATC Network member has turned his 30 years of experience supplying language services into a practical guide for exporters.

‘Good Business in any Language’ is written by Levent Yildizgoren, owner and founder of TTC wetranslate.

“While some companies can be very successful in international trade, some businesses never realise their true potential. There are some best practices to follow and and many mistakes to avoid,” says Yildizgoren. 

The book, which is being released in November explains how to thrive in global markets using the five-step LINGO model, which Yildizgoren has developed working with dozens of businesses over three decades. 

“Although expanding globally is generally accepted as one of the viable ways to grow a business, it is not always clear what sort of barriers a business could come across when trying to expand to a new export market. Many companies seem to be either having negative results or not fulfilling their true potential because of that, while some companies continue thriving globally and expanding further into new export markets. The book details the likely barriers and how to overcome them. 

“I am hoping that the book will help company executives thrive in global markets whether they are just starting their global journey or already trading globally.

“Despite the pandemic, world trade volume is set to increase by 8% in 2021 and e-commerce volume will be over $6 trillion in 2022.

“With the Internet, payment gateways, international delivery networks and the development of e-commerce platforms, it is possible to get to markets that were beyond the reach of many SMEs previously.

“Today going global is no longer a luxury, it is a necessity. But it requires a global mindset and methodology to follow,”concludes Levent Yidizgoren.

The book is to be released on Amazon in early November, but people are being encouraged to register their interest now to get an early copy.