David Lythgoe, the out-going President of the Serbian Association of Translation Companies David Lythgoe, the out-going President of the Serbian Association of Translation Companies
Dec 27

OUT GOING SERBIAN PRESIDENT PREDICTS TRANSLATION PRICES TO INCREASE IN 2019

As David Lythgoe steps down as President of the Serbian Association of Translation Companies (SATC) he predicts a dramatic change for the coming year.

"Despite the unpredictability of the world right now - think protest movements, protest candidates, protest votes and plain protests - one thing stands out as crystal clear: 2019 will be the year that everyone in the translation industry stops complaining of low prices, as they are set to rise by about 80% over the year.

"Meta-analysis of the huge quantities of data now becoming available at a small price from companies like Facebook shows that translation clients are finally beginning to understand the value of good translation. This is supported by reams of anecdotal evidence from LSPs all over Europe. One quotes a client as saying: “We used to think that translation was either right or wrong, but now we appreciate the extra quality that standards and well-managed companies bring, and are prepared to pay for it as it makes financial sense in the long run.

"This will also be the year that people stop talking hype about AI and MT, and realise that machines are just like erratic translators who can be good, but often misunderstand the content. However, new standards will still be introduced as they have been painfully absent from radically distinct processes such as translation using an old-fashioned dictionary, translation using an online dictionary and translation of cooking recipes.

"2019 will also see a reduction and rationalisation of the number of translation industry conferences that no-one can miss, so we don’t have to miss so many. They will also be reasonably priced so that normal people and those that have to pay from their own pockets can attend, and perhaps even the occasional translator.

"In 2019, the influence of Uranus will be felt – sound basics. Happy New Year!"