Global leader brought in to strengthen EUATC Network member board

EUATC Network member EMPOWER Translate has strengthened its advisory board with the appointment of a globally recognised localization and sales expert.

Paula Shannon, Founder and Principal of Canadian-based sales consultancy firm Salosophy, joins the Advisory Board of research localization agency EMPOWER Translate as Non-Executive Director.

She brings 30 years of localization sales and investment experience to advise on growth, revenue, and business development for EMPOWER.

From 1999 to 2017, Shannon managed global sales for Lionbridge Technologies, Inc., serving as Chief Sales Officer, Senior Vice President and spending three years as Co-General Manager in Operations. During this time, Shannon saw Lionbridge sales increase from US$38m to US$600m. Following a successful sale of the company to a private equity firm, Shannon continued as a consultant from 2017 until 2019.

Shannon holds prestigious accolades for her work, including the International Stevie Award in 2004 for “Best Sales Executive”, the 2006 Women in Business Award for “Best Canadian Executive”, the 2008 “Women in the Lead – Femmes de Tête” award, and being named to the “Diversity 50” of the Canadian Board Diversity Council (CBDC) in 2015.

‘Paula’s immense expertise in localization and internationally-recognised achievements in the world of sales are second-to-none in the industry,’ Ruth Partington, EMPOWER Translate CEO and Chair of EUATC founder member the Association of Translation Companies (ATC), comments. ‘We are absolutely honoured to be working with her to move EMPOWER on to the next level.’

Shannon currently serves as Chief Evangelist for Silicon Valley start-up Lilt, Inc., an AI-powered translation tech and services company. She is a board member of the Global and Localization Association (GALA), and board member for private equity firm HKW’s portfolio company, Traductions Serge Bélair, Inc. (TRSB).

‘I am fascinated by the ways in which human and data intertwine in the world of translation, where the highest challenge is to balance a data-driven approach with the psycho-linguistic needs of global campaigns,’ comments Shannon on her decision to join the board. ‘I look forward to advising Ruth and her team on achieving sustainable growth.’