SMARKETING – the better way to go about it

November 5, 2020 -
  November 5, 2020




Friday, 5th November
Time: 16:00 – 17:00 CET

Have you heard about ‘Smarketing’? In short, ‘Smarketing’ is an alignment between your sales and marketing teams’ efforts to acquire new customers and increase revenue.

According to research, 60 percent of the buying cycle is over before a sales representative even steps into the picture and since more than half of the sales process depends on marketing efforts, sales and marketing teams need to work together to make sure leads convert into customers. Is it relevant for your business and, if so, how do you go about implementing this approach into your day-to-day?

In this webinar, Anne-Marie Colliander Lind will share few ideas on how you can work smarter with your Sales & Marketing by combining them into ‘Smarketing’.


Anne-Marie Colliander Lind is a recognised force in the global language industry landscape. She has spent more than 25 years helping multinational organisations solve their language issues, serving in executive sales and management positions at leading service, technology, and market research companies.

Anne-Marie is the CEO of Inkrease, a management consulting company based in Sweden that assists companies in their growth and development strategies. She is a sought after speaker and part-time engaged as Marketing Director at LocWorld. Anne-Marie is also the co-organiser of the Nordic Translation Industry Forum (NTIF) which is being organised for the 10th time on 17th November, 2020.

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