SUMMARY:
2020 has brought significant change for global businesses. Our 2020 survey data shows that while digital marketing is driving new business, not every company is winning. Why? What are they doing differently to succeed?
· Where to start
· What channels are driving growth?
· How to build online presence / visibility
· What platforms / tools do you need to get started?
· What budgets to consider
· Do’s and Don’ts
Sabina Jasinska is an international marketing leader with experience in managing global marketing and operations teams and activities for top LSPs: Donnelley Language Solutions (formerly RR Donnelley), SDL and Welocalize. Her specialization is driving year-on-year, double-digit growth by capitalizing on regulatory changes and marketing trends. She is currently in charge of global marketing and sales strategy and activities for StoneShot, a leading marketing agency based in London specialized in email and event marketing for financial services firms.
One of Sabina’s passions is building communities – that is why she dedicated her time as a member of the Board of Directors of GALA, Translation Commons and the advisory board of the Localization Institute. She is also an active member of the largest grassroots movement in Poland, campaigning for the preservation of parks and historical monuments.
Aoife Mcilraith is an award-winning, independent digital consultant. Named one of the “Top 20 Women making the biggest impact in Marketing Tech” in 2019. She provides consultancy to brands on international SEO, multilingual marketing and strategies and digital transformations. Digital strategies that enable brands to get right content, to the right audience, in the right place, at the right time.
She has spoken at numerous international marketing conferences covering most recently multilingual voice search. International conferences including 3XE, DMEXCO, SEMRush Live Prague, Sirius Decisions London, eConsultancy Singapore and localization conferences; Localization World Beijing and Tokyo.
Aoife holds first class honours post graduate degrees in web science technologies and digital marketing. As a qualified programmer and developer, she provides a powerful combination and understanding of both technology and digital marketing to global brand stakeholders.
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