How to foster harmony between sales teams and Project Managers for success

September 22, 2021 -
  September 22, 2021




Wednesday, September 22, 2021 16:00 – 17:00 PM CET

Now more than ever, Language Service Providers need a competitive advantage. One area that has a great has a great deal of potential for this is the relationship between sales and project management.

Too often PMO teams feel that sales doesn’t understand delivery constraints, they make promises that are impossible to keep or they’re only interested in getting their commissions. Conversely, sales people tend to feel that PMO is too process-bound, they are too inflexible and don’t understand client needs or the competitive nature of winning new customers. Both sales and PMO can forget they are on the same team!

Both perspectives are needed for an LSP to do well, but true collaboration is what propels an LSP forward with new, more competitive solutions that both attract new and retain existing clients, growing revenue and profitability.

This webinar guides sales, PMO and LSP leadership participants through exercises and breakouts to gain a first-hand understanding of what your counterparts (or employees) face and to foster communication across the two functions to develop better customer solutions and relationships.


Jessica Rathke has 29 years of localization sales experience and she is currently Principal at FluentSales LLC, an Austin/London-based sales consultancy. She helps translation industry leaders around the world increase revenue through training and consulting services. She also helps business leaders improve cross-cultural management competencies through her work as Associate Partner at Hofstede Insights.

Jessica holds an MBA and a Bachelor of Arts in Foreign Affairs and in German from Miami University in Ohio USA. She also did post-graduate German studies at the University of Salzburg. Jessica has served in various roles in Women in Localization in the US and UK

Thomas A. Edwards is the FluentSales VP of Transition and a Senior Sales Trainer, based in France. He is a localization industry leader who has been in the translation industry since 1994. He started his career in the language services industry as a technical French translator, working for Silicon Valley software companies.

He has held positions in operations and sales, working with start-ups as well as preeminent companies on both the client and the service provider sides. He has held various Sales and General Manager positions for Bowne Global Solutions and International Language Engineering Lionbridge, Moravia, and SDL. He has opened offices in three different locations in the United States.  He has worked with some of the industry’s largest accounts, ranging from Microsoft to Deutsche Bank. He is known for his expert consultative sales approach to account management.

Thomas has three passports (Swiss, French and American), was born in San Francisco and was raised in Normandy. He speaks French and English fluently. He graduated from the Universite de Caen (France) and the University of California at Berkeley, where he majored in English and Linguistics.

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