How to hire, train and then get great results from your sales and account managers

July 27, 2022 -
  July 27, 2022




Hiring great sales people and account managers is more challenging than ever. Not only is the job market tight, hiring the wrong person is more costly than ever, jeopardising customer relationships and compromising your ability to grow.

In this webinar industry sales leaders Thomas Edwards and Jessica Rathke will share with you the behaviours to look for, how to assess candidate skills (must be brave here), and when/how to deal with a bad hire. We will share sales management tools, including AI, that will help you get the best sales/AM candidates up to speed as fast as possible and producing consistent results.


JESSICA RATHKE has 30 years of localization sales experience. She is Principal at FluentSales LLC, an Austin/London-based sales consultancy. She helps translation industry leaders around the world increase revenue through training and consulting services.

THOMAS A EDWARDS, FluentSales VP of Transition and a Senior Sales Trainer is based in France. He’s a localization industry leader who has been in the translation industry since 1994. He started his career in the language services industry as a technical French translator, working for Silicon Valley software companies. He’s held positions in operations and sales, working with start-ups as well as companies on both the client and the service provider sides. He’s held various Sales and General Manager positions for Bowne Global Solutions and International Language Engineering Lionbridge, Moravia and SDL.

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