T-UPDATE 2018 Programme

Wedesday, 18th April                                                                                                                                                           
19.00 - 20.30 Pre-conference drinks reception hosted by Asociación Sectorial de Proveedores de Servicios de Traducción (ASPROSET), Weare Chamartin Hotel, Madrid

Thursday, 19th April                                                                                                                                                                

08.30 - 09.30 Morning registration

 

09.30 - 12.30 MASTER CLASSES 

MC1: An introduction to Lean Six Sigma: strategies for maximizing business performance
Julia Fontana, Company: ATC Certification Service/ QM Synergy, UK 
                                                  

MC2: Getting ready for international M&A: tips for first time buyers and sellers
Olga Blasco, The Rosetta Foundation, Ireland

MC3: How to expand your sales team internationally
Jessica Rathke, L1ON Sales & Marketing, USA

MC4:New European regulations on data protection for LSPs
Presenter to be confirmed

 12.30 - 14.00 Afternoon registration, lunch, exhibition and networking

14:00 - 14.15 Welcome from EUATC President and President of ASPROSET
Rudy Tirry, President, EUATC, Belgium and Juan José Arevalillo, President, Asociación Sectorial de Proveedores de Servicios de Traducción (ASPROSET), Spain

14.15 - 14.45 Keynote: Dreamers, trends, innovation and multilingual communication in the 2020s
Robert Etches, Innovation Consultant, English Ink, Denmark

14.45 - 14.50 Questions

14.50 - 16.40 STRAND 1: STRATEGIC CONSIDERATIONS - WHAT SHOULD I DO?

What makes an alliance strategic - a case study of EULOGIA - a European alliance of LSPs going global
Miklos Ban, CEO, espell, Hungary

India - the next frontier for European LSPs - off shoring
Sandeep Nuklar, BITS Private, India

15.40 - 16.10 Tea, coffee, exhibition and networking break

Virtual reality - a solution to going global
Speaker to be confirmed

Expansion through Mergers and Acquisitions 
Roy Allkin, CEO, Wolfestone Translations, UK

16.55 - 17.30 Panel discussions and questions from the floor
Discussion starting points for panel discussion and contributions from the floor: 

- Are there fail-safe mechanisms you can put in place to guarantee being paid or being able to recover bad debt when doing business abroad?

- What kind of investment is realistic for the different routes to expanding your customer base internationally?

- Can I start a virtual business?

17.30 - 17.40 ROUND UP
Juan José Arevalillo, President, Asociación Sectorial de Proveedores de Servicios de Traducción (ASPROSET), Spain

20.00 - 24.00 Conference informal networking dinner

 

Friday, 20th April                                                                                                                                                                  

STRAND 2: SALES AND MARKETING

09.30 - 09.50  Finding a leader to follow    
Andrew Hickson, Marketing Manager, Ludejo, The Netherlands

09.50 - 10.20  Inbound marketing for LSPs: tools and example campaigns
Konstantin Dranch, Founder, translationrating.com, Russia

10.20 - 10.40  Alternative sales strategies for breaking into new markets
Jessica Rathke, Managing Director, L10n Sales & Marketing, USA

10.40 - 11.10 Tea, coffee, exhibition and networking break

11.10 - 11.50 Panel discussions and questions from the floor

Discussion starting points for panel discussion and contributions from the floor:

- What marketing plans need to be put in place to expand your sales in new territories what time scales are realistic?

- Does breaking into new markets, whether it is via setting up remote centres or through traditional sales techniques, require additional investment in the sales team?

- What considerations do you need to take account of in terms of your branding – is a rebranding exercise desirable or necessary?

- Do you obtain international customers online or with remote sales people operating abroad?

11.50 - 13.00 TOOL DEMOS

13.00 - 14.00 Lunch, exhbition and networking break

STRAND 3: BUSINESS MANAGEMENT FOR GOING INTERNATIONAL

14.00 - 15.30 Moderated panel

Remote management of international operations - putting in place the right IT solutions
Dimitri Stoquart, CEO, Stoquart, Belgium

Tackling the management challenges of opening and operating overseas offices
Julie Giguère, Commercial Director, Asian Absolute

General Data Protection Regulation for LSPs
Speaker to be confirmed

Panel discussions and questions from the floor

Discussion starting points for panel discussion and contributions from the floor:

- How do you incorporate MT in your sales process and whether the approach needs to be different in different countries?

- Can you use MT and still meet the ISO Standard requirements when your go international strategy may mean partnering or acquiring a non-accredited LSP?

- Can technology help you manage remote teams based in other countries effectively?

- Does the use of global file servers pose particular issues around efficiency, capacity and security - particularly from a customer perspective?

- What functionality needs to be taken into consideration to support virtual technology for international teams?

15.30 - 16.00   Tea, coffee, exhibition and networking break

16.00 - 16.30  Nunc Est Tempus. Now is the time to redesign your translation business
Jaap van der Meer, Founder, TAUS, The Netherlands

16.30 - 16.40 Questions

16.40 - 17.00 STRAND 4: NATIONAL ASSOCIATION INITIATIVES

17.00 - 17.30 2018 European Language Industry research results
Rudy Tirry, President, EUATC, Belgium

17.30 - 17.35 Closing remarks
Rudy Tirry, President, EUATC