T-UPDATE 2017 Programme

Wednesday, 19th April                                                                                                                                                                             

19.00 - 20.30 Pre-conference drinks reception hosted by Qualitäts-Sprachendienste Deutschlands (QSD),
Steigenberger Hotel am Kanzleramt


Thursday, 20th April                                                                                                                                                                                  

08.30 - 09.00 Morning registration


09.00 - 12.00 MASTER CLASSES 

MC1: Emerging sales strategies that attract new customers 

Jessica Rathke,Managing Director, L1ON Sales & Marketing, UK                                                  

MC2: International SEO - a new business opportunity for LSPs and freelancers 
Udo Leinhäuser, Principle, Udo Leinhäuser Consulting, Germany

MC3: Freelancer or LSP? Boost your professional brand and learn the ropes of strategic networking on LinkedIn
Tine Arhøj, Digital B2B Consultant, Denmark

MC4: From Translation to Transcreation in 5 steps
Meritxell Guitart, Former CEO and Board Member Hogarth Worldwide, Spain


12.00 - 13.00 Afternoon registration, lunch, exhibition and networking


13.00 - 13.10 Welcome address and introductory remarks 
Rudy Tirry, President EUATC, Belgium and Heike Leinhäuser, President,
Qualitäts-Sprachendienste Deutschlands (QSD), Germany

13.10 - 13.40 Leadership and company success - a strong interrelation 
Wiebke Schulz, Expert for Leadership and Humor, Germany



13:40 - 14.05 Non-Financial Performance Measures as drivers of future profitability Isabella Moore CBE,
Comtec Translations, UK

14.05 - 14.30 KPIs from data you already collect 
Peter Reynolds, Executive Director, Kilgray-memoQ, Hungary

14.30 - 14.40 Questions

14.40 - 15.10 Standardise services to drive margin optimisation and pricing strategy - ancient Egyptian style! 
Ruth Partington, Founder, RP Translate, UK

15.10 - 15.15 Questions

15.15 - 15.45 Tea, coffee, exhibition and networking break

15.45 - 16.10 Five things you should know about a TMS manufacturer 
Gerd Janiszewski, CEO, Across Systems, Germany

16.10 - 16.35 AI to meet the post-CAT tool challenge. Where is the next leap in technology for a translation business? 
Ivan Smolnikov, CEO, smartCAT, USA

16.35 - 17.00 NEXT! System Change as Opportunity 
Kerstin Berns, CEO, Berns Consulting GmbH, Germany

17.00 - 17.25 Technology panel - question time special
Gerd Janiszewski, CEO, Across Systems

Ivan Smolnikov, CEO, smartCAT
Gábor Bessenyei, CEO, Globalese
Kerstin Berns, CEO, Berns Consulting GmbH

17.25 - 17.30 ROUND UP 
Heike Leinhäuser, President, QSD


19.00 - 23.00 Conference informal networking dinner, including traditional German cuisine
and dancing to the sounds of a top Berlin DJ
 Zollpackhof Restaurant


Friday, 21st April                                                                                                                                                                                

09.00 - 09.25 Keynote: Localization in a world shifting towards Isolationism
Andrew Hickson, Community Administrator,
Euro-Com BV, The Netherlands



09.25 - 09.50  Secure collaboration & data exchange via the Web – what should you know?
Dr Ralf Rieken, COO, Uniscon GmbH and IT Security Association Germany

09.50 - 10.00 Case study: Bitcoin blackmail - how I fought back
Marta Aragão, CEO, Inpokulis, Portugal

10.00 - 10.10 Questions



10.10 - 10.35 Do your headcount numbers tell a growth story?
Tuyen Ho, VP Corporate Development, Welocalize, USA

10.35 - 11.00 Leading virtual teams
Eva Reiterer, Business Development, Meinrad, Austria

11.00 - 11.30 Tea, coffee, exhibition and networking break

11.30 - 11.55 From assumptions to expectations: training external partners
to meet quality
Emmanuelle Neves, Global Partner Manager, Xplanation Language Services, Belgium

11.55 - 12.15 HR panel discussion
Tuyen Ho, VP Corporate Development, Welocalize

Eva Reiterer, Business Development, Meinrad
Emmanuelle Neves, Global Partner Manager, Xplanation Language Services


12.15 - 13.00 TOOL DEMOS        

TD 1: Why AI is your sleek, new friend. Smart technologies to boost
project managers’ productivity
Alex Muntyan, smartCAT, USA

TD2: Transform your working life with SDL Trados Studio integrated technology platform including SDL Language Cloud and SDL AppStore 
Lydia Simplicio, Business Consultant SDL

TD3: translate5 as community-based open source translation platform
Marc Mittag, translate5

TD4: Automated Translation Management with Plunet 7.1
Peggy Grafe, Head of Implentation, Plunet

 13.00 - 14.00 Lunch, exhbition and networking break



14.00 - 14.25 A Strategic approach to improve your corporate brand with LinkedIn
Trilce Revilla-Yates, Sales and Marketing Manager, Word Works Sl, Spain

14.25 - 14.50 Boost your company’s performance on LinkedIn through strategic
networking and social selling
Tine Arhøj
, Digital B2B Consultant, Denmark

14.50 - 15.00 Questions

15.00 - 15.25 Sales and marketing strategies for language service companies
Claudia di Lorenzo, Senior Account Manager, MateCat, Italy

15.25 - 16.00 Communications and sales panel
Chair: Jessica Rathke,Managing Director, L1ON Sales & Marketing

Trilce Revilla-Yates, Sales and Marketing Manager, Word Works Sl
Tine Arhoj, Digital B2B Consultant
Claudia di Lorenzo, Senior Account Manager, MateCat

16.00 - 16.30 Tea, coffee, exhibition and networking break

16.30 - 17.00 National language industry association initiatives
Chair: Geoffrey Bowden, Secretary, EUATC, UK

Contributors will include: Juanjo Arevalillo Doval, ASPROSET, Spain
Katja Virtanen, SKTOL, Finland

17.00 - 17.30 2017 European market research
Rudy Tirry, President, EUATC, Belgium

17.30 - 17.35 Closing remarks
Rudy Tirry, President, EUATC